ARGUS.

Amazon market intelligence — .com · .fr · .co.uk · .de · .es

Would your product sell on Amazon?

Before tens of thousands of dollars go into inventory, that question deserves a real answer — grounded in data we make reliable. Argus studies your Amazon market — demand, competition, unit economics, keywords — and concludes with a documented verdict: GO or NO-GO, with the terms of entry.

Collected by us, at variant level Cross-checked across independent sources Estimates labeled as estimates

[email protected] — describe your product or market in three lines; we tell you whether and how we can study it. First reply within 24 hours.

01What every study maps

A full market study — every figure cross-checked, every estimate labeled as such

1

Real demand

Search volume and seasonality of the market, month by month, over two years.

2

Shelf concentration

Who holds the market, how tightly — and whether an entrant can still break in.

3

The leaders, variant by variant

Sales, prices and ratings of the winning products, down to each variant.

4

Unit economics

Official FBA fees, size tiers, referral commission — the realistic margin before you buy stock.

5

The keyword base

The queries competitors actually rank on — not vanity volumes.

6

Buyer complaints

Recurring flaws surfaced in reviews: the spec sheet for a better product.

7

The verdict

GO or NO-GO, clear-cut and argued, with the terms of entry when the market is open to entry.

02Only data — and data made reliable

The data decides — not the urge to sell one more study

No gut feel, no borrowed benchmarks: a verdict is only worth the data beneath it. Argus works on data alone — collected by us, at the finest grain the market allows: the variant.

Before a figure earns its place in the study, it is cross-checked across independent sources — variant-level sales tracking, Amazon's own market data, the official fee calculator. Estimates are labeled as estimates.

And when the data says no, we say no: a documented NO-GO is the cheapest mistake a seller can avoid. When it cannot conclude, the study says that too — rather than dressing up a guess.

03Two real studies, two opposite verdicts

Published as demonstrations — a client's market is never published

Go — under conditions

Volleyball nets

Amazon.com — United States

A seasonal category with solid demand and no brand lock-in: a well-positioned entrant has a window — provided the entry calendar and the logistics tier identified in the study are respected.

Read the full study (PDF) →
No-Go — market not recommended

Energy gels

Amazon.fr — France

Real demand, but a shelf locked by the incumbents' distribution: the terms of entry destroy the margin. We advised against this market — and the study shows why a documented no is worth gold.

Read the full study (PDF) →
04And if the answer is yes? The launch plan

Only offered after a favorable verdict — never before

The study answers a precise question: can this market be entered, and on what terms — given your product, your prices and your situation. When the answer is yes, a second question follows immediately: how, in practice — at what price, starting when, with what advertising budget. The launch plan answers that second question, using the same data as the study.

And to keep the verdict honest, the plan is never offered beforehand: if the study concludes the market does not lend itself to an entry, we tell you so and it ends there.

1

Your selling price

The price at which your product stays profitable once every Amazon fee is paid, advertising included — and consistent with the prices you already charge on your other channels.

2

The right time to launch

Every market has its season. The plan sets your launch month so you reach the demand peak with reviews and a solid ranking already in place — not scrambling in the middle of it.

3

Where to start advertising

The keywords to target first and a realistic advertising budget for this market, computed from the prices actually charged there.

Interested? Mention it when you request your study — the plan is quoted separately, and only if the verdict is favorable.

05Built by a seller, not a consultancy

Five years on our own brand

After five years selling on Amazon Europe — building and running a private-label brand, managing its advertising day after day, and developing in-house market-analysis tools for our own sourcing decisions — we turned that discipline into Argus. Every study applies to your market the same rigor we apply to our own money.

Next step

Three lines are enough to find out.

A brand weighing the Amazon channel, or a seller scouting the next launch — tell us the product, the marketplace, and where you stand. We come back with what the study would cover, the timeline, and the price.

Get your answer Full study from €999 · first reply within 24 h

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